Astoria

For the Brand Identity–Creating an Image class, which I took in 2018 at the School of Visual Arts, I was tasked to create a brand identity for a neighborhood in New York City. I decided to pick Astoria, Queens, due to its diverse demographics, culinary scene, and architecture. Astoria’s unique history as the center of movie production in the early days of cinema, predating the rise of Hollywood, served as an inspiration for this project.